With the digital revolution changing every aspect of event planning, organizers now have powerful tools at their disposal to create tickets for an event more efficiently than ever before.
PassKit has become a leading solution for event organizers looking to simplify their ticketing process.
Whether you’re organizing a small workshop or a large conference, PassKit’s digital ticket platform has intuitive tools to create custom digital tickets for any type of event, free or paid, in-person or virtual.
In this guide, we’ll walk you through everything you need to know about creating tickets for your event with PassKit.
From the basics of event ticketing to advanced features for maximum impact, this article will give you the knowledge and insights to supercharge your event’s ticketing experience.
Understanding event tickets
Tickets play a big role in how people experience the occasion, impact sales, and can make or break the event results.
Types of event tickets
Tickets come in many forms:
- General admission tickets: Basic entry without assigned seating
- Reserved seating tickets: Include specific seat assignments
- VIP cards: Premium tickets with exclusive benefits and experiences
- Early bird tickets: Give discounts for early buyers
- Group tickets: Sold in bundles at special rates
- Multi-day passes: For events spanning multiple days
Custom event tickets are good for concerts, serving as entry passes and keepsakes.
Physical vs. digital tickets: Pros and cons
Physical tickets are tangible keepsakes that attendees can keep as mementos. You don’t need any technology to use them and can hand them out in person. But they come with big downsides: higher production costs, environmental impact, risk of loss or damage, and more vulnerability to counterfeiting.
Digital tickets offer many benefits. They are cost-effective, environmentally friendly, and have less chance of loss since they’re stored on phones.
Digital event tickets also enable instant verification on phone screens, streamlined check-in and data collection opportunities. They do require technology for validation, but the benefits have driven most events to go digital.
Key features of digital event tickets
Event ticket design should include:
- Event information: Name, date, time, venue
- Unique identifier: Barcode, QR code or ticket number
- Terms and conditions: Brief or linked policies
- Branding elements: Logo, colors and design matching event identity
- Contact information: Support channels
- Additional event details: Parking information, entry instructions, etc.
While custom ticket printing and the option to print event tickets can provide tangible keepsakes for attendees, they lack the flexibility of digital solutions.
Event ticket printing doesn’t allow for instant updates. It makes digital tickets better for real-time info adjustments and seamless event management.
How ticketing affects the overall event experience
Your ticketing system is the gateway to your event. A smooth ticketing experience:
- Creates a good first impression
- Sets the tone for the event
- Reduces anxiety and friction for attendees
- Establishes the brand of your event
- Builds excitement and anticipation
Conversely, a complicated or problematic ticketing process can kill the buzz and create negative associations before the event starts.
Benefits of digital tickets for event organizers
Digital tickets are a must-have for event organizers. From cost savings to security features, digital ticketing changes the way events are run and experienced.
Cost savings
Digital tickets eliminate the costs of physical ticket production – design, print, distribution and inventory management. There is also no need to reprint lost tickets.
PassKit allows for quick digital ticket creation, cutting overhead costs and providing more flexibility and faster delivery for future events.
Start a 45-day free trial to see how it works.
Environmental benefits and green angle
Digital tickets are green by default – there is no paper waste. They reduce the carbon footprint from shipping and distribution.
It is a marketing opportunity to showcase your green initiatives to environmentally aware attendees.
Data collection and analytics
Digital ticketing provides valuable insights into attendee demographics, purchase behavior, marketing effectiveness and attendance rates.
It helps optimize current events and inform future ones, turning data into actionable intelligence for better decision-making.
Simplified operations and security
Digital tickets change the entry experience with faster validation, real-time tracking, reduced staffing and shorter queues.
Security features like unique digital signatures, dynamic QR codes, real-time validation and instant deactivation of compromised tickets protect revenue and reputation and give peace of mind to organizers and attendees.
Meet PassKit: Your custom event ticketing solution
PassKit is a full digital ticket creation and management platform for event organizers. You can create branded digital tickets your guests can add to their Apple and Google Wallets for a seamless mobile experience.
The platform combines power with simplicity, covering everything from ticket creation to check-in management. No technical expertise is required, and you’ll get lots of customization options to match your event brand.
Core features include digital ticket design tools, mobile wallet integration, secure distribution channels, efficient check-in solutions, real-time updates, and advanced analytics. It makes PassKit a better alternative to traditional ticketing platforms.
For professional events that need efficiency, security and great attendee experiences, PassKit has tools that go beyond what’s possible with general-purpose software.
Start a 45-day free trial now.
How to create tickets for an event with PassKit
Creating tickets for your event with PassKit is a breeze. You can design, distribute, and manage mobile tickets efficiently to provide a professional experience for the event team and attendees.
Getting started with PassKit
Getting started with PassKit is easy:
- Sign up for an account (use a 45-day free trial)
- Complete your organization’s profile
- Verify your account
- Familiarize yourself with the dashboard and tools
Design your tickets
Creating beautiful and functional NFC tickets is easy with PassKit. You don’t have to hire a graphic designer. Here’s why:
- Go to the Pass Designer
- Choose one of professionally designed templates or start from scratch
- Customize your tickets with your event branding
- Add your brand logo and images
- Add event information (name, date, time, venue)
- Configure ticket fields based on your requirements
- Add terms and conditions or additional information
- Preview on different devices
PassKit offers a lot of customization options while ensuring your tickets work optimally in mobile wallets.
Create ticket tiers and pricing
With PassKit, you can create multiple ticket types:
- Go to the ticket creation section in your dashboard
- Define each ticket tier (General Admission, VIP, Early Bird, etc.)
- Set pricing for each tier
- Set availability dates and quantities
- Configure special conditions or restrictions
- Add descriptions for each tier
- Preview all ticket types to ensure consistency
Use diverse ticket delivery methods
PassKit offers multiple ways to deliver QR code tickets to attendees. Here are some of them:
- Email delivery with wallet-compatible attachments
- SMS delivery with direct links
- QR codes for in-person or printed distribution
- API integration with your existing sales platforms
- Social media sharing options
Choose your preferred delivery methods based on your audience and event.
Test before launch
Before going live, test your ticketing system:
- Buy test tickets using the customer-facing interface
- Verify email or SMS delivery
- Test wallet addition on different devices
- Validate QR codes with PassKit’s PassReader Scanning App
- Check ticket information
- Test updates
- Simulate check-in
Testing ensures a smooth experience when you go live with your ticket sales.
Start a 45-day free trial to experience the platform.
Advanced PassKit features for event organizers
Thanks to Zapier, Make and API integrations, you can connect PassKit with:
- CRM systems for customer data sync
- Email marketing platforms for promotional campaigns
- Social media for broader reach
- Event management software for full solutions
- Payment processors for seamless payments
- Website builders for embedded purchasing
These integrations create a connected ecosystem for your entire event management.
Real-time updates and communication
Improve your event communication with guests using:
- Push notifications for important announcements
- Ticket updates for schedule changes
- Location updates in real-time
- Personalized messages based on ticket types
- Countdown reminders as the event approaches
These features reduce support requests and help you boost guest experience.
Automated workflows and time-savers
PassKit automates many ticketing processes:
- Scheduled ticket releases
- Price changes based on dates
- Inventory and availability updates
- Confirmation emails and reminders
- Post-purchase workflows
- Expiration and validity rules
These automations free up your team to focus on other event-planning tasks.
Analytics and reporting
Get insights with PassKit’s analytics:
- Sales by ticket type and period
- Customer demographics
- Marketing channel performance
- Attendance rates and patterns
- Revenue projections and actuals
- Comparison to previous events
These metrics help you optimize your current events and plan for future ones.
Distribute your own event tickets with PassKit
Distributing your event tickets effectively is key to reaching more people, and PassKit has multiple solutions for your event promotion timeline.
Online channels
PassKit excels at digital distribution across multiple channels. Your event website can have embedded purchase options with wallet integration.
Email campaigns can have direct ticket links that display passes when clicked. Social media posts can have shareable ticket links to reach a wider audience organically.
The platform also supports partner website integration and retargeting ads with CTAs.
Offline channels
Complement your digital strategy with PassKit’s offline distribution options.
Generate QR codes for printed materials that deliver tickets when scanned. Enable in-person sales with digital delivery to smartphones.
Previous attendees can be reached with direct outreach and personalized ticket offers. This multi-channel approach means your tickets are available to all attendees, no matter their tech savviness.
Sell custom event tickets
Image source: Freepik
Boosting sales for custom event tickets requires strategic planning and targeted marketing to reach and engage your audience effectively.
Create persuasive promotional campaigns that highlight your event’s unique value and generate excitement through visual teasers, testimonials, and themed messaging.
Implement early bird pricing with clearly defined tiers that increase as your event approaches to drive immediate sales.
Boost multiple purchases with tiered group discounts (10% off for 5+ tickets, 15% for 10+), referral bonuses, and social sharing incentives.
Test different messages and offers, optimizing your approach based on actual purchasing patterns.
Use PassKit’s analytics to track real-time performance, find your highest-converting channels, and adjust your strategy accordingly.
Improve the attendee experience
Create visually striking ticket designs that align with your event theme and add personalized elements like attendee names to improve perceived value.
Turn tickets into information hubs with venue details, schedules, and FAQs to keep attendees well-informed.
Offer flexibility through simple ticket transfer processes and gifting options, reducing no-shows and increasing convenience.
Build loyalty with special pricing for returning attendees, early access to sales, and exclusive experiences for repeat participants.
Extend relationships beyond the event with digital tickets that provide access to post-event materials, special future offers, and follow-up communications tailored to attendance patterns.
These touchpoints transform one-time attendees into loyal community members.
Manage check-ins and entry with PassKit
Image source: Freepik
Efficient check-ins are critical to creating positive first impressions, and PassKit offers comprehensive tools to streamline this crucial touchpoint in the attendee journey. It transforms what could be a bottleneck into a great experience that sets the tone for your entire event.
Design an optimal entry layout. Consider traffic flow patterns, determine the appropriate number of check-in stations based on expected attendance, and create dedicated lanes for different ticket types.
Create special pathways for VIP attendees and efficient systems for managing group arrivals.
Implement clear signage to guide attendees and prepare the PassKit PassReader app for iOS and Android for maximum efficiency.
Your staff represents the human element of the digital ticketing system, making proper training essential. Before the event, provide hands-on experience with the PassKit scanning app and create quick reference guides for common procedures.
Practice handling various scenarios, establish clear communication protocols and define escalation paths for complex situations.
Even the best systems need protocols for exceptions. Develop clear procedures for attendees without smartphones, solutions for technical issues, and processes for handling disputed tickets.
PassKit’s real-time monitoring capabilities allow you to track entry patterns as they occur, manage venue capacity, identify bottlenecks, and make data-driven staffing adjustments during the event.
After your event concludes, comprehensive analytics help you compare actual attendance against registrations, evaluate check-in efficiency, and find opportunities for improvement in future events.
Security and compliance for event tickets
Ensuring the security and compliance of your event tickets is critical to protect attendee data and build trust while meeting legal requirements and industry standards.
Here’s how PassKit helps you.
Data protection and privacy features
Protect attendee information with PassKit:
- Secure data storage compliant with industry standards
- End-to-end encryption for personal info
- Clear privacy policies for attendees
- Consent management for marketing communication
- Data minimization (collect only necessary info)
- Access controls for your team
Fraud prevention
Protect your revenue with robust security:
- Dynamic QR codes that can’t be duplicated
- Real-time validation against database records
- Limit on ticket transfers to prevent reselling
- Monitoring for suspicious purchase patterns
- Secure payment processing
Ticketing regulations
Ensure your ticketing is compliant:
- Transparent pricing, including all fees
- Clear refund and cancellation policies
- Accessibility accommodations as required by law
- Tax compliance for ticket sales
- Age restrictions, where applicable
- Local event permitting regulations
Secure payment options
Provide safe transaction experiences:
- PCI-compliant payment processing
- Multiple payment methods
- Secure checkout with validation
- Transaction records and receipts
- Dispute resolution
- Refund processing
Attendee information
Ensure comprehensive data security with:
- Secure handling of contact info
- Limited access to attendee data within your team
- Data retention and destruction policies
- Breach notification
- Regular security updates
- Vendor management for third-party processors
Conclusion on how to create tickets for an event
Making event tickets with PassKit makes things a lot easier and more efficient. It lets you create professional-looking digital tickets, share them with guests and handle the entire ticketing lifecycle.
With PassKit, you can cut down on costs, boost the guest experience, collect useful data, and automate your operations.
The ability to create different tickets and price strategies and integrate them with your existing tools makes PassKit a flexible solution for events of all sizes and types.
Remember your tickets are not just access credentials – they’re marketing tools, information hubs and the first touchpoint in the attendee’s journey.
With PassKit, you can make this touchpoint memorable, efficient and reflective of your event.
Whether you’re hosting your first event or looking to upgrade your ticketing system for an established series, PassKit has the tools and support to help you succeed.
Sign up for a 45-day free trial and design your custom digital tickets today.
FAQs on how to create tickets for an event
How to create QR code tickets for an event?
Creating QR code tickets with PassKit is straightforward: design your ticket in the dashboard, enable QR functionality, choose between static or dynamic codes, customize the encoded information, and test with the PassKit scanner.
Each ticket will contain a unique QR code for quick entry validation. The platform automatically generates secure codes that resist duplication while providing real-time verification capabilities at your event.
What is the best platform to sell tickets for an event?
While many platforms exist, PassKit offers particular advantages through its seamless mobile wallet integration, customizable designs, and lower fees than competitors.
The platform combines powerful features with user-friendly interfaces, making it accessible for organizers of all technical levels.
Your needs will determine the “best” choice, but PassKit’s blend of functionality, ease of use, and value makes it ideal for most events requiring professional ticketing solutions.
